The New Pendulum Look

A brand new visual expression of our mission is here

The Pendulum Story

Since our inception, our mission has been to build the missing link between fiat and DeFi. Hence the name ‘Pendulum’ was chosen to represent the swing from traditional finance to decentralized finance. But how to communicate this visually? Take a peak at the evolution of our new logo below:

Order & Chaos

We worked with the Wirelab branding agency to explore what makes Pendulum unique as a brand and how to communicate it. The graphics below are an evolution of the pendulum-like imagery we have used in the past.

Coloring the Message

Summary

December 2022 is a big month for Pendulum; as our branding begins to blossom, so will our technology after securing a Polkadot parachain. You can join the Pendulum Polkadot crowdloan waitlist here for a 10% bonus in PEN tokens on your contributions for the crowdloan scheduled for Friday, 16th December. Feel free to swing by our Telegram or Discord channels and give us your feedback and thoughts on the new branding, as well as ask any questions about the crowdloan!

About Amplitude

Pioneering the internet of fiat. Amplitude is the sister network of Pendulum on Kusama. It will act as a testing ground for Pendulum applications and network parameters and be powered by the AMPE token.

About Pendulum

Building the missing link between fiat and DeFi through a fiat-optimized smart contract blockchain based on Polkadot’s Substrate. Allowing traditional finance fiat services to integrate with DeFi applications such as specialized forex AMMs, lending protocols, or yield farming opportunities. Developed by SatoshiPay.

Keep your eyes on the Pendulum!

Twitter | Telegram Announcements | Telegram Community | Discord | Reddit

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Traditional finance infrastructure blockchain. The missing link between fiat and DeFi. Limitless fiat. Decentralized future.

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Pendulum

Traditional finance infrastructure blockchain. The missing link between fiat and DeFi. Limitless fiat. Decentralized future.